The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 720,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic. FT education products now serve two thirds of the world’s top 50 business schools.
The FT’s annual Digital Media conference took place at Kings Place in London this week. Chaired by Richard Waters, FT’s West Coast managing editor, with sessions led by Henry Mance, media correspondent, Matthew Garrahan, media editor, and Robert Shrimsley, managing editor of ft.com, the event gathered thought leaders to explore the reimagining of media formats and models.
Carlo D’Asaro Biondo, EMEA president of strategic relationships at Google, opened the conference by introducing Google’s newly launched Digital News Initiative in Europe.