Over half of business leaders, including 30% of senior-level marketers, rate their knowledge of brand building as average to very poor, in spite of being responsible for setting marketing objectives across both the short- and long-term, according to the Board-Brand Rift, a new report conducted by the FT in partnership with the Institute Of Practitioners In Advertising (IPA).
Today, the Financial Times introduces Story Playbook, a set of digital templates built for reporters and editors. The tool was created with readers’ needs in mind and aims to provide newsrooms with an alternative to the traditional 600-800 word article format.
Money-Media publications, a Financial Times company, was awarded 11 prizes at the 2019 SIPAwards, the most of any publication in attendance. The SIPAwards, presented during the SIPA’s 44th annual conference in DC, recognise excellence in marketing, editorial and product success in the specialized information industry.