Seasonal Appeal

About the appeal

The FT Seasonal Appeal highlights the work of one charity and asks FT readers for donations to support its activities. The appeal aims to raise awareness of the work of the charity and promote its cause to a global readership.

Please note the Seasonal Appeal is under review and applications are not being accepted at this time. Further information will be available in spring 2020. 

How we choose charities for an appeal

The FT Seasonal Appeal Committee includes senior editorial and legal team members who  review, assess and discuss every application.

The Committee ensures that a variety of different charities are considered. All charities must have a global remit and should be registered with charitable status in the UK and US.

To be considered, charities should:

The Seasonal Appeal Committee will also consider entries from social enterprises with explicit social aims.

The FT appeal cannot support the following:

How to apply

If your charity meets the criteria above, please address the following questions in your application:

Please also include:

We will perform due diligence checks on all shortlisted charities. Please let us know if you are aware of any information that may affect your application at a later stage.

We will not accept applications longer than five pages and suggest two to three pages as the ideal length. Email your completed application to

Previous FT appeal partners: